[comm]desktop videoconferencing
Ruth Milner
rmilner at aoc.nrao.edu
Mon Oct 15 14:48:44 EDT 2001
FYI, an excerpt from the InformationWeek online daily digest.
Ruth.
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** Video-To-Desktop Ready For Its Close-Up
Having been rocked by the Sept. 11 attacks, financial-services
companies are finding that videoconferencing technologies are
crucial to their new reality. Not only do videoconferencing
applications offer an alternative to travel, but as financial
firms in lower Manhattan consider spreading their staffs among
multiple locations to avoid the kind of tragedy that devastated
bond trader Cantor Fitzgerald, they're planning to make video
links a more important part of their business culture.
At the same time, some financial firms have discovered that
videoconferencing doesn't have to involve getting access to
conference rooms and coordinating disparate schedules. Instead,
they're using networked, video-to-the-desktop technology from
companies such as Avistar Communications, Polycom, and First
Virtual Communications. Avistar reports that demand for, and use
of, its software--a PC-based application that operates like video
instant messaging and runs over ISDN lines or IP networks--has
risen since the attacks. VP John Carlson says one
financial-service customer's usage shot up 160% in September, and
the company is receiving a growing number of inquiries from
prospects.
Jim Mahoney, VP of operations at SG Cowen Securities Corp., says
that since the sell-side brokerage firm deployed Avistar in May,
the software has effectively supplanted traditional
videoconferencing as the video tool of choice among the 84
employees who have Avistar installed on their desktops. Mahoney
says the system, which costs between $2,000 and $4,000 per seat,
lets execs, researchers, and traders visit each other's offices
virtually, regardless of location, and that he's seen a spike in
usage since the attacks. "The next step is to link it directly to
our clients," he says.
As the technological wrinkles of developing widespread video over
IP are ironed out, Avistar and its competitors could see a much
richer market for their products, Yankee Group analyst Joe Gagan
says. He expects the growth of video over IP to be accompanied by
stiffer competition, but he says companies such as Avistar will
be at an advantage because of their experience with real-world
deployments. - Tony Kontzer
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